Collection and Use of Personal Data and Other User Information
The information you submit to BLUEBIRD is protected by Swedish and European data protection laws. Personal Data is recorded and managed by BLUEBIRD and used in order to assist the use of our products and/or online services. If you give us further Personal Data in order to receive information in return from us – for instance brochures, catalogues – we collect and store that information. That information enables us to fulfill your information request. The information will be stored in a reasonably secure and protected environment for as long as BLUEBIRD believes it will improve the communication with you. If you wish to remove some or all of your details from our register, please contact BlueBird.
BLUEBIRD might request additional non-mandatory information from you in order to improve its knowledge of its customers or to conduct direct marketing or invite you to contests. You are free to respond to any such requests for additional information.
BLUEBIRD also collects non-personal information about the usage of our Site. This information is collected on an aggregate basis and is only used for internal purposes in order to help us improve your online experience and facilitate your visit to the Site. BLUEBIRD may connect this information to user Personal Data to determine which users access what materials, which allows us to improve the Site.
BLUEBIRD does not knowingly gather any Personal Data from children under the age of 18 and does not aim its website at such persons. We advise parents and custodians to take an active interest in children’s activities and interests online.
Transfer of Personal Data
1.The Site may use a technology called “cookies”. Cookies are small text files containing information that are saved on your computer by the webpage that you are visiting. They are used to help provide additional functionality to the Site and to help us analyze Site usage. There are two kinds of cookies: One kind is used for “remembering” information such as your username and password and is stored on your computer for as long as you decide to not “log out” of this subscription service. If you don’t use the function “Don’t ask for my username and password in the future” such cookies will never be stored on your computer.
2.The other kind is a so called session cookie. It is used to keep track of, for example, which language you have chosen on the webpage. During the time you visit a site, such cookies are saved temporarily in the memory of your computer. A session cookie is not stored for a long time on your computer and usually disappears when you close your web browser. By using such cookies, BLUEBIRD hopes to better target relevant information to our visitors.
BLUEBIRD undertakes to take reasonable steps to ensure that the Personal Data we collect from you are accurate, complete and up to date. However, you are under the obligation to provide only Personal Data, which are accurate, complete and up to date at the time of the collection. Should you later on establish that Personal Data held by us are not accurate, complete and up to date, we will upon your written notice take reasonable steps to correct the Personal Data.
While BLUEBIRD cannot guarantee that unauthorized access will never occur, rest assured that BLUEBIRD takes great care in maintaining the security of your Personal Data and in preventing unauthorized access to it through the use of reasonably appropriate technology and internal procedures.
The Site may contain links to third party websites. BLUEBIRD does not exercise control and is not responsible for the contents or privacy practices of third party websites that may be linked from the Site. Such websites may place their own cookies on your computer and/or have different ways of collecting and handling personal information. We encourage you to familiarize yourself with the privacy practices of such third party websites before using them.